You can also think about the psychology of your target. For instance, what kind of personality or attitude do the people interested in your brand have? Knowing who your target market is can help you figure out ways to appeal to them and attract newcomers.
Your personal brand and message need to focus on your target demographic to keep them engaged. For example, if your goal is to appeal to recent college grads, your message could focus more on strategies and challenges around entering the professional workforce. If you’re trying to reach working moms, your message could include ways to deal with family stress or self-care strategies. Instead of focusing on labels like “classic,” “boho,” or “edgy,” focus on how you want to feel and what you want your personal brand to convey. Confidence? Success? Approachability? Use what you come up with and build your brand from there. [3] X Expert Source Cassandra SethiPersonal Stylist & Image Consultant Expert Interview. 15 February 2022.
Even though the goal is to stand out in your industry, it’s important to know the major players in your field. Use the internet to research experts and find resources and information about your field. Find out how an expert you admire started off and became successful in the industry. For instance, if you’re into fitness, you can read interviews and articles about how a fitness model or athlete built their business so you can model your brand after theirs.
Think about what industries, jobs, and challenges motivate or excite you. Use your strengths and weaknesses to help you narrow down industries as well. For instance, if you prefer working on projects by yourself, then you may not want to work in an industry that requires collaboration.
For example, clothing design is a massive industry, but if you’re really good at designing t-shirts with abstract art designs, and you love doing it, it could be your niche.
For instance, if your personal brand focuses on wellness and nutrition, you can make yourself and your brand look more genuine by practicing what you preach and eating well and exercising. Don’t think of your personal brand as just your job functions, but also your personal ideals. If you work in finance, your daily life can reflect your personal philosophies such as kindness or thoughtful leadership.
Create a summary that reflects the people you serve, the values you embody, and the results you achieve. Tell your audience what you do and what makes you different and exciting. If your personal brand is focused on a vegan lifestyle, you can talk about the health benefits you noticed after cutting out animal products from your life as well as the delicious recipes you’ve discovered. Let’s say you’re a conflict resolution specialist with a focus on mediating corporate disputes. You could say something like, “Hi, I’m Chris Smith, I can fix professional arguments. My experience as a corporate lawyer helps me find compromises that everyone can live with. ”
Designing a good-looking business card is an easy, simple, and quick way to pass along your contact info and give people a good idea of what your brand represents. Accept invitations from other people in your industry to attend networking events as well. Don’t worry if you get nervous! Think of the event as potential job opportunities. Just be professional, polite, and tell people a bit about who you are.
Capture their name, email, and try to include any info you have about them. For instance, you could add a note like “John, loves pizza, has a wife and 2 kids. ” You can use these details when you talk to them in the future.
For instance, Twitter may be more effective for reaching a broader audience, while Facebook may be more effective for marketing to people who know you. You can also research which platforms are more effective for your industry to help you choose a focus.
For instance, you could live-stream one of your gaming sessions on Facebook live if you’re into video games. If you’re into plants and flowers, you can use Instagram to post beautiful photos of them. Try to post as often as you can to stay engaged with your target audience.
If your brand revolves around fitness, you could get together with another fitness figure, record a workout together, and post it. You could also play fun challenges or games with other content creators. For instance, if you’re into video games, you could challenge another gamer to a duel and broadcast the results.
You can also read and share industry-related articles on LinkedIn. If you’re ever in the market for a new job, the connections you make on LinkedIn can be super valuable tools to help you land one. Use a professional photo for your account so recruiters and industry leaders are more likely to contact or connect with you.
For instance, if you’re into collecting, selling, and trading high-end sneakers, you could add hashtags like #sneakerheads, #jordan, #kicks, and #kicksonfire.
For example, if there’s a funny new meme format that people in your audience are sharing, you can tweak it to fit your brand and share your own version to increase engagement.
Other popular web hosting services include GoDaddy, Bluehost, and HostGator. You’ll need to pay a subscription fee to keep your website up and running. Choose a domain name that suits your brand. For instance, if you’re into design, you could go with something like “designsbyjulie. com. ”
Look at other logos in your industry to get ideas for your own and so you don’t create one that closely resembles the competition. If you need help, consider hiring a professional graphic designer.
Look at other logos in your industry to get ideas for your own and so you don’t create one that closely resembles the competition. If you need help, consider hiring a professional graphic designer.
People will feel more invested if they feel like they have a personal connection to your brand. Remember—you want your visual identity to communicate your expertise and success, as well as attract the right audience. [21] X Expert Source Cassandra SethiPersonal Stylist & Image Consultant Expert Interview. 15 February 2022.
Low-quality photos can make your brand look unprofessional.
For instance, if a customer tells you something like, “Thanks so much! You’re a lifesaver!” ask them if you can share their testimonial on your site. If you’re ever in the news or someone writes about your services, link it to your website so visitors can see it!
Try not to spam people who give you their email address or they may block you.
