If you use too many social media platforms, it’ll be impossible to keep up with comments and questions. Start small, and then increase your platforms as you gain more experience.
Instagram can also be a great tool to use to connect with other creators like yourself very quickly. It’s easy to use hashtags to search for relatable content, and people check their accounts often, which means you will have more foot traffic than you might initially get on a blog.
Twitter and Reddit also let you post photos and interact with others easily by “liking,” retweeting, reposting, and commenting on content quickly.
Facebook also provides a lot of helpful statistics about your posts and content, showing you how many people click on your posts and engage with them, what times of the day are busiest, and what demographic is interested in your content.
This is a great way to start exposing yourself to more followers. A lot of people would rather watch (or listen) than read something, so creating a dynamic video or podcast is a cool way to show your personality and reach more people.
As you’re starting out, try to keep things simple—learn to master a platform and post good content, and once you’re doing these things, you’ll have a good base on which you can build your brand.
Resist the temptation to copy other popular online presences. They’re famous because of their unique views and interests, and you can be, too. It’s okay to gain inspiration from someone else—just make sure to recreate that content you love so that it is uniquely yours. Settling on a niche to focus on is really important—finding a niche that works for you will help you stand out from the crowd. [8] X Expert Source Ramin AhmariSocial Media Expert Expert Interview. 5 April 2019.
Use this time to create all of your content for the upcoming week. You won’t post everything you create that day at once, but it’ll be ready to go throughout the week. This time slot will guarantee that you have new content to post. Work on blogs, photo editing, links, videos, tutorials, and whatever else you’re creating. Be prepared to invest months and months of time before your following starts to grow. Some of the most popular social media presences have been around and working on their content for years.
Especially if you’re doing any kind of social commentary or reporting, it’s important to double-check names, dates, and facts so that you remain a trustworthy online presence.
If you miss a day or two here and there, that is totally okay! It can also be helpful for your mental health to take a break from social media every once in a while, too.
Avoid posting early in the morning. Most people are busy getting ready for work or are invested in their tasks for the day.
Try tracking what kind of content you post for one month, and then look at what areas you could expand upon to diversify your posts.
Sites like Instagram will also make hashtag suggestions once you start typing, and they will show you how many other posts are using that hashtag. The higher the number, the more likely someone will find your post when they search that tag. Use specific hashtags that are tailored to your content rather than super popular, vague ones like #beauty or #fashion. It will be easier for people to find you that way. [15] X Expert Source Ramin AhmariSocial Media Expert Expert Interview. 5 April 2019.
Don’t forget that what your peers in real life think is cool might be really different from what people online think. The best way to find online popularity is to start by being yourself.
For example, if you make a post about a new recipe, you could ask, “What are some of your favorite cookie baking tips, readers? I’d love to know!” Thank your followers when they say something nice or share your content. If you’re using Instagram, replying to your followers’ DMs is a great way to directly interact with them. [18] X Expert Source Ramin AhmariSocial Media Expert Expert Interview. 5 April 2019.
Remember to not copy or plagiarize anyone else’s content. You can let it inspire you to create something new, but copying it outright is a form of intellectual property theft.
You could even create business cards that have your social media handles on them so you can hand them out to new contacts.
You definitely don’t have to pay money to become popular on social media, but it can help you reach a wider audience.
This is also a good way to make sure no one else gets a hold of your great name! If you can’t use the same username across all platforms, try to make them as similar as possible.
You can research lots of different popular bloggers and social media persons who share how they create and manage new content. A lot of them plan out their posts several weeks to a month in advance.
Hootsuite, Buffer, Sprout Social, Agorapulse, Sendible, and Social Pilot are all popular management tools. Look at the abilities and reviews for each one to find the best one for your content.
It’s okay to be interested in multiple things and to show your varied interests, but try to keep the main thing the main thing.
If you’re making a big change, try to announce it 4-6 weeks ahead of time and make it feel like a celebration! This way, your followers will be excited and look forward to your new content.
