Investing in a logo created by a graphic artist is a great option, but you can create one yourself and scan it into your computer. Check freelancing sites for an inexpensive option.
Get creative and stage your own ribbon-cutting ceremony in front of a project you just completed, whether it’s a newly built home, a remodeled kitchen, or a piece of playground equipment. If you’re just starting out, no project is too small. Share photos of the projects you’ve done and let your work speak for itself.
You can build a site for free through services like Wordpress or Wix, though you may want to pay a little more for customizable content. As an alternative, you can pay someone to build and maintain your website, if you have the budget. Options include hiring a freelancer or paying a PR firm. Include photographs of work you’ve completed. Give clients details about your company, your values, and your specialties. Provide a method for contacting you, including email, phone, and fax, if you have one.
Social media will get your name out there so that potential clients can easily find you. If you open multiple accounts, you can use a service like Hootsuite, Buffer, or Everypost to update all of your accounts at once.
Make sure your company name, logo, and contact information are included on the card. You may want to spend more to include a photo of a successful construction project on your card so that potential clients see your work.
For example, you might include local specials you’re running, or you might provide a list of your services.
Which option is the best for your business will depend on your market. Choose the option most popular in your area. For example, your city may have a popular local website where you can feature your ad. Alternatively, you may want to reach potential clients who still read the local paper. Some online classifieds may allow you to advertise for free.
It’s best to use press releases to announce things like the opening of your business, special offers, and the completion of major projects. For example, you could issue a press release regarding a ribbon-cutting for a construction project you just completed. Send your release to as many outlets as possible, but realize that not all of them will decide to publish it.
For example, you could send a flyer with photos from recent projects, along with a list of ways you can update living spaces.
Start small with pens and magnets. You could provide free t-shirts with your company name on them to former clients, employees, and community officials.
Feature your company name, logo, and a tagline if you have one.
Contact the marketing director of local radio and television stations to purchase airtime for your commercial. If you’re filming a spot for television, you may want to hire a filmographer or marketing specialist to help you create a professional-looking product.
Offer incentives for a good review on your website or social media account, such as a chance to win a prize, freebies, or a discount on a future job. Offer return clients a discount on future work if they refer someone else. Provide clients who refer someone with a free home maintenance project, such as cleaning out gutters or insulating pipes before winter. This could be a great option for clients you know won’t need much construction work performed around their house or business, which means a discount on future work wouldn’t appeal to them.
Great topics to write about include how-to projects, construction news, and helpful DIY tips. Think of topics that a potential client might search for, such as “How to repair my kitchen sink fast. ” You can also write about your success stories, such as a recently completed project. If you aren’t a good writer, you could hire a freelance writer to contribute to your blog. Look for someone who has experience with search engine optimization (SEO), which helps your posts get a better ranking in the search results. [7] X Research source Maintaining a blog can also improve your website search rankings because it shows your site is active. [8] X Research source
You can promote your business page, or a specific post made by your company page. For example, you might promote an article about a recent project you completed.
Post the videos to your site and your social media pages. Ask friends, family, and former clients to share the videos on their accounts. For best results, include your logo on the screen. You should also mention your company name during the video. Have fun with your videos.
Ask around for potential sponsorships. Think about how the team or event would feature your business name. Will it be in a booklet? Will there be a sign with your name on it? Will the name be printed on shirts? Check the details to find out how much your budget will buy. For example, it might be better to sponsor a sports league that will place your sign in its outfield rather than a local festival that will include a small logo on its program.
Join local professional associations and attend their events. Attend events hosted by your community, such as movie screenings in the park, small carnivals, or educational workshops. Attend events hosted by former clients, such as holiday parties or ribbon cuttings.
